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TAG Heuer and Porsche launch new Carrera watch

Words by Nathan Irvine

Two's company

Swiss luxury watchmaker TAG Heuer and iconic German car manufacturer Porsche have penned an exclusive long term partnership together. It's a relationship that has been marked with an excellent new Carrera watch.

The TAG Heuer Carrera Porsche Chronograph Special Edition - available now for RRP AED 21,850 - is a looker. Its ceramic bezel is punctuated with racing red details throughout, which is highlighted by a the word "Porsche". There are leather and steel strap options, and both will make a statement whilst sat on your wrist.

Seriously stylish

Sporting doubles

As well as creating a new Carrera watch, the partnership also creeps deeper into the world of sport. For example, TAG Heuer and Porsche will continue its teamwork throughout the new 2021 Formula E season. They will also continue to work together in the FIA World Endurance Championships and in eSports.

They also share ambitions to continue supporting athletes in tennis and golf tournaments.

TAG Heuer CEO Frédéric Arnault says: “With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

The sentiment was shared by Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what    our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams."

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